On Type / Where to Buy Fonts for Commercial Use
Where to Buy Fonts for Commercial Use: Licenses Explained
Buying a font for a logo, a website or packaging is easier than it looks. This guide covers where to buy fonts, which license fits which project, and what you get when you buy from a small studio like ours.
Where to Buy Fonts
- From an independent type studio. Many small foundries, us included, sell their fonts in their own shop. You deal directly with the people who made the font, and they are usually happy to help. If your project needs something the standard licenses don’t cover, or your budget is tight, just ask: independent studios can often put together a custom quote. It’s their own work, and they like seeing it used, so there is usually room to find something that works for both sides. Buying direct also means more of the money goes to the person who made the font.
- From a marketplace. Sites like MyFonts and Creative Market sell fonts from many studios in one place, which is handy for browsing. Each marketplace has its own license terms, and the fonts sold there come with them, so it’s worth a quick read before you buy.
- By subscription. Adobe Fonts comes with a Creative Cloud subscription. You can use the fonts as long as the subscription runs.
Free fonts, for example from Google Fonts, can be used commercially if their license allows it. Fonts on free download sites are a different story: many aren’t licensed for commercial use, and some are copies of paid fonts.
Which License Fits Your Project?
Every font in our shop comes with these license options, and you can combine them, for example Desktop and Web for the same font.
- Desktop License. Install the font on your computer and use it in Illustrator, Photoshop, InDesign, Figma, Word, Canva and similar programs. It covers logos, branding, print, packaging, signs, billboards, merchandise, social media posts and short videos. One license is for one person, on up to three devices.
- Studio License. The Desktop License for a team of up to 10 people.
- Web License. Use the font on one website (subdomains included) through CSS. Choose it by your monthly views: under 25k, 250k, 500k or 5m. Most small businesses are fine with the smallest one.
- Combo License. Desktop and Web (under 25k monthly views) together.
- App/Game License. Use the font inside a mobile or desktop app or game.
- E-reader License. Use the font inside e-books (EPUB and Kindle KF8), for any number of copies.
- Broadcast License. TV, film, streaming, and video ads made for those formats.
Working for a client? Your license covers the work you make. If the client wants to use the font themselves later, they can buy their own license, or you can transfer yours to them, which is handy for a one-time project. Just email us and we’ll move it over. To make that easy, each font has a client licensing page with its licenses and prices that you can forward, for example the one for Soft. It is linked from the font’s page. For a whole company with no limits, each font page shows an unlimited license. Email saskia@mojomox.com and we’ll set it up, and if you need something in between, ask about a custom quote.
The full terms are in our license agreement (EULA).
Make It Yours with Custom Letters
One of the easiest ways to make a logo or brand stand out is to change a few letters. Redesign the a, the R or the ampersand, and a ready-made font becomes your own. Designers and their clients often bring their own ideas, and we draw the letters to match the rest of the font.
Custom letters or numerals cost $120 for one, $190 for two to five and $290 for six to ten. Naming the font after your brand is $190. It’s an affordable way to get a custom font without starting from scratch. Every font page lists the option under the buy button; email saskia@mojomox.com with your idea and we’ll send a quote. Learn more about font customization.
A Single Weight or the Whole Family?
You can buy one weight, for example Bold, or the family: all nine weights from Thin to Black plus a variable font. A brand usually needs at least two weights, one for headlines and one for text, so the family is worth a look: for most of our fonts it costs less than three single weights. If you buy two or more licenses at once, for example two weights or Desktop and Web, you get 20% off.
What You Get
- A download link right after you pay.
- OTF files for your computer and WOFF/WOFF2 files for websites, in every download.
- A perpetual license: you pay once, and it does not expire.
Need help installing? See our font install guide.
10 Fonts to Start With
These are some of the most bought fonts in our shop. Each has nine weights and a variable font.
Bauhaus Soft

A bold, organic serif with rounded corners. Our best-selling font, for beauty, packaging and editorial branding.
Test Soft →Vole

A geometric sans-serif with rounded counters and a wave inside some letters. For consumer and tech brands.
Test Vole →Auria Sans

A clean sans-serif with soft inner corners. It works for logos and for text.
Test Auria Sans →Saltz

A sharp, condensed serif with italics. For fashion, beauty and editorial headlines.
Test Saltz →Mod

A modern serif with sharp, strong stems and partly rounded terminals. For beauty and fashion branding.
Test Mod →Apex

A bold sans-serif with pointed letters like A, M, N and V. For packaging, posters and sports brands.
Test Apex →Skay

An all-uppercase handwritten font that looks drawn with a brush. For beauty and fashion branding.
Test Skay →Aezra

A condensed serif with long, tapering terminals. For book covers, film titles and dark campaigns.
Test Aezra →Plox

A bold block font made from chunky, rounded shapes. For kids brands, games and logos.
Test Plox →Goji

A rounded sans-serif with many alternate letters. It also works for longer text. For friendly consumer brands.
Test Goji →Browse all fonts for sale, or read our guide to fonts for designers.