Louis Vuitton uses a custom typeface based on Futura in logo and body copy. While the original isn’t available to license, you can get a similar look with Scal, our modern take on Futura. Apex is another option—while it features a more closed C, Apex also has a sharp apex/vortex, e.g. pointy tips for letters A, V, N, and M.



Scal is a geometric sans with sharp terminals and a clean structure—designed for modern brands in fashion, wellness, and design. It works well in both all caps and sentence case, making it a good fit for logos and headlines.
Try Scal



Apex is a pointy font with sharp tips for the letters A, K, M, N, W, and Z. Apex is a sans-serif typeface with a geometric frame. Great for branding with a focus on precision and strength.
Try Apex
Other popular brands using the same font style as Louis Vuitton are Dolce & Gabbana, the Guggenheim, and Omega watches.