On Type

Sophisticated Fonts, A Typography Guide

Learn about sophisticated fonts, their characteristics, historical context, applications, and future trends in this comprehensive typography guide.

Brands using Futura and Futura-like fonts

How top brands use Futura and Futura-inspired fonts to define their identity

See how 12 brands use Futura and Futura-inspired fonts in their branding, from Nike to The Guggenheim Museum, and learn about Scal, the perfect geometric font for art, fashion, and...

Bold sans-serifs: Not just loud, but profoundly expressive

Bold sans-serif fonts break stereotypes, revealing depth and personality through design nuances that make each character stand out.

Where serifs stand strong: these bold serif fonts steal the show

Bold serif fonts blend tradition and modernity, making striking statements in headlines and design elements with their unique personality.

Our best modern serif fonts, including free fonts

Modern serif fonts have a geometric frame that’s rather squarish; the counters are more open, strokes have a slight handwritten quality with more expansive terminals.

2024’s top modern sans-serif fonts: Our creations plus free styles

In 2024, modern sans-serif fonts have moved from just being minimal and practical to becoming an intentional style choice. Here’s a list of our top picks.

Luxury & style—the best royal fonts for 2024

Use royal fonts to add a touch of elegance and sophistication to your designs. Check out this collection for typefaces and learn when to use a particular one.