What Gothic Means in Type

In American type nomenclature, gothic is the name for a grotesque sans serif — Franklin Gothic, News Gothic, Highway Gothic. American foundries settled on the word in the nineteenth century for the new heavy sans faces, and in the trade it has meant sans serif ever since.

What Sits in This Collection

Classic grotesque forms: closed apertures, even stroke weight across the alphabet, short ascenders, and letterforms drawn to stay legible at distance. Each comes in nine weights with a variable font.

Where These Get Used

Transit and wayfinding signage, newspaper and magazine headlines, industrial and workwear branding, and wordmarks that carry weight at small size.