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What font does Louis Vuitton use?

Louis Vuitton uses a custom typeface based on Futura in logo and body copy.

Louis Vuitton uses a custom typeface based on Futura in logo and body copy. While the original isn’t available to license, you can get a similar look with Scal, our modern take on Futura.

Scal-modernized-Futura-font

Scal is a geometric sans with sharp terminals and a clean structure—designed for modern brands in fashion, wellness, and design. It works well in both all caps and sentence case, making it a good fit for logos and headlines.

Try Scal

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Louis Vuitton uses a custom typeface based on Futura in logo and body copy.

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